Stop Searching for Perfect Candidates. Start Building Them.
Hire motivated talent, develop the skills your business actually needs, and build a stronger technology workforce through Google-designed Registered Apprenticeship pathways sponsored by GoSprout.
Five technology career pathways
Structured, AI-ready training
Sponsorship and program support from GoSprout
Selected employers may qualify for apprenticeship implementation support and GoSprout technology at no upfront program cost.
Participation is subject to program eligibility, availability, and agreed terms. Apprentice wages remain the employer’s responsibility.
Part of Apprenticeships Unlocked, a national initiative led by Jobs for the Future with support from Google.org. GoSprout is the Registered Apprenticeship sponsor.
The Skills You Need Are Changing Faster Than the Way You Hire.
Employers are competing for experienced candidates while technology and AI continue to reshape entry-level work. Hiring for yesterday’s job requirements isn’t always the best way to build tomorrow’s workforce.
Competing for the Same Talent
Organizations pursue a limited pool of experienced candidates with in-demand skills.
Hiring Doesn’t Equal Development
A new employee may arrive with credentials but still need structured support to become proficient in the role.
AI Is Changing the Work
Technology roles increasingly require the ability to work with emerging tools and adapt as responsibilities evolve.
What if you could hire for potential and develop the skills your business actually needs?
Don’t Just Fill the Role. Build the Capability.
Registered Apprenticeship combines paid employment, structured on-the-job training, related instruction, and defined skill development into a more intentional approach to hiring.
Recruit for existing experience
Identify high-potential talent
Evaluate candidates primarily through résumés and interviews
Hire into a structured apprenticeship pathway
Hire and onboard
Develop defined occupational competencies
Training depends on internal processes
Combine work experience with related instruction
Development may vary by manager or team
Track progress through a supported apprenticeship model
Apprenticeship Doesn’t Replace Entry-Level Hiring. It Makes It More Intentional.
Five Career Pathways. One Smarter Way to Build Talent.
GoSprout has adopted Google-developed apprenticeship standards for five technology occupations, giving participating employers a structured approach to developing talent in roles that matter to modern businesses.
Turn Information Into Better Decisions.
Develop talent capable of working with data, interpreting information, and supporting evidence-based business decisions.
Duration, competencies, and instruction details come from the approved apprenticeship standards and are reviewed with you on the introductory call.
Build the Marketing Talent Your Business Needs.
Develop practical digital marketing capabilities through structured workplace experience and related learning.
Duration, competencies, and instruction details come from the approved apprenticeship standards and are reviewed with you on the introductory call.
Grow the People Who Keep Technology Working.
Build foundational technical support skills through hands-on experience and structured instruction.
Duration, competencies, and instruction details come from the approved apprenticeship standards and are reviewed with you on the introductory call.
Develop the People Who Keep Work Moving.
Build coordination, communication, planning, and project execution capabilities through workplace learning.
Duration, competencies, and instruction details come from the approved apprenticeship standards and are reviewed with you on the introductory call.
Develop Talent That Builds Better Experiences.
Support the development of user-centered design skills through structured learning and practical experience.
Duration, competencies, and instruction details come from the approved apprenticeship standards and are reviewed with you on the introductory call.
Train for the Job Today. Prepare for How It Changes Tomorrow.
The Google-designed pathways combine occupational learning with durable professional skills and AI-related learning designed to support an evolving workplace.
Occupational Skills
Build capabilities relevant to the selected technology occupation.
Durable Skills
Develop communication, problem-solving, collaboration, and other professional capabilities.
AI Skills
Introduce relevant Google AI learning and responsible AI practices as part of the training approach.
Learn the Role. Learn to Work With AI. Learn to Adapt.
Included for apprentices: participating employers can access Google Career Certificates and Google AI courses for their apprentices at no cost, subject to program terms and availability.
Great Talent Doesn’t Follow Just One Path.
Your next outstanding employee may be a recent graduate, career changer, community college student, credential holder, self-taught learner, or someone whose potential isn’t obvious from a traditional résumé.
Already Have Someone in Mind?
Bring your own candidate and explore whether they are a fit for an eligible apprenticeship pathway.
Need Help Finding Talent?
GoSprout and its talent partners can discuss candidate sourcing support.
You’re Not Starting an Apprenticeship Program. You’re Hiring an Apprentice.
GoSprout provides Registered Apprenticeship sponsorship and program infrastructure so participating employers can focus on hiring, mentoring, and developing talent.
Explore: Tell Us About the Talent You Need.
Meet with GoSprout to discuss hiring priorities and explore the five available occupations.
Align: Choose the Right Pathway.
Review the relevant apprenticeship standards, participation requirements, and employer responsibilities.
Hire: Select Your Apprentice.
Bring a candidate or explore sourcing assistance through GoSprout and its talent partners.
Develop: Build Skills Through Real Work.
Support structured on-the-job training, related instruction, mentorship, and progress tracking.
The employer remains responsible for hiring, employment decisions, wages, workplace supervision, and applicable program obligations. GoSprout’s sponsorship and support do not remove those responsibilities.
We Handle the Program Infrastructure. You Build the Talent.
Your Organization
Hire and employ the apprentice
Provide meaningful work experience
Assign appropriate supervision and mentorship
Support on-the-job skill development
Participate in required program activities
GoSprout
Provide Registered Apprenticeship sponsorship
Support program implementation
Provide relevant apprenticeship management technology
Coordinate applicable program infrastructure
Support progress tracking and administration
Together, We Create a Structured Path From Potential to Proficiency.
A Stronger Talent Strategy. Without Building Everything From Scratch.
Through Apprenticeships Unlocked, selected employers can explore program participation with sponsorship, implementation support, and technology provided through GoSprout.
Registered Apprenticeship Sponsorship
Participate through GoSprout’s nationally registered apprenticeship program.
Google-Designed Training Pathways
Use structured apprenticeship standards developed by Google and adopted by GoSprout.
Apprenticeship Management Technology
Use GoSprout’s platform to support relevant program management and progress tracking.
Implementation Support
Work with the GoSprout team to understand program setup, employer responsibilities, and participation requirements.
The Goal Isn’t to Create Apprentices. It’s to Create Employees You Want to Keep.
A structured apprenticeship can help organizations invest more intentionally in talent development, workplace capability, and longer-term workforce planning.
Develop Job-Relevant Skills
Connect learning directly to the capabilities needed in the role.
Support Employee Development
Give apprentices a structured path for learning and progression.
Expand the Talent Pool
Consider candidates from a wider range of educational and professional backgrounds.
Build Repeatable Talent Pipelines
Turn individual entry-level hires into part of a longer-term workforce strategy.
Apprenticeship Expertise Meets Purpose-Built Technology.
GoSprout brings together Registered Apprenticeship sponsorship, workforce development experience, and technology designed to help organizations manage structured work-based learning.
Apprentice progress tracking
OJT documentation
Skills and competency visibility
Stakeholder coordination
Program administration
What is Apprenticeships Unlocked?
Apprenticeships Unlocked is a national initiative led by Jobs for the Future with support from Google.org. GoSprout participates as a Registered Apprenticeship sponsor using Google-developed apprenticeship standards.
Is Google sponsoring my company’s apprenticeship?
Google developed the standards and training approach. GoSprout adopted those standards into its Registered Apprenticeship program and provides sponsorship and infrastructure. Google does not operate, certify, or endorse an individual employer’s apprenticeship.
Which occupations are available?
Data Analytics, Digital Marketing, IT Support, Project Management, and UX Design.
Do we have to create our own Registered Apprenticeship program?
Participating employers can explore using GoSprout’s existing Registered Apprenticeship sponsorship rather than establishing an entirely separate program from scratch.
Does the apprentice have to be a new hire?
Discuss your proposed candidate and employment situation with GoSprout to determine program fit and eligibility.
Can we bring our own candidate?
Yes. Employers can discuss bringing their own candidates.
Can GoSprout help us find candidates?
GoSprout and its talent partners can discuss candidate sourcing support, depending on the employer’s needs and available resources.
Is there a cost to participate?
Selected employers may receive apprenticeship implementation support and access to GoSprout technology without upfront program costs. Employer wages and other applicable obligations remain the employer’s responsibility. Eligibility and terms are confirmed during the introductory process.
Are Google courses included?
Participating employers can access eligible Google Career Certificates and Google AI courses for their apprentices at no cost, subject to program terms and availability.
Does this require a major HR team?
The opportunity is designed to reduce the burden of establishing apprenticeship infrastructure, but participating employers still need to support hiring, supervision, mentorship, and applicable program requirements.
How do we get started?
Schedule an introductory call to review your hiring needs, available occupations, and participation fit.
Stop Competing for Tomorrow’s Workforce. Start Building It.
Explore how your organization can use Google-designed Registered Apprenticeship pathways to develop AI-ready technology talent, without creating the apprenticeship infrastructure from scratch.
Let’s Talk About the Talent You Need to Build.
Schedule a short introductory conversation with GoSprout. We’ll learn about your workforce needs, walk through the five apprenticeship pathways, and explore whether Apprenticeships Unlocked is a fit for your organization.
Discuss your workforce needs
Explore the five available pathways
Determine potential program fit
No commitment. The conversation is an opportunity to explore whether this program is appropriate for your organization.
Apprenticeships Unlocked is a national initiative led by Jobs for the Future with support from Google.org. Apprenticeship standards and training approach developed by Google and adopted into GoSprout’s Registered Apprenticeship program. Google does not operate, certify, or endorse an individual employer’s apprenticeship program.