Don't compete for the talent you need.
Build it.
Develop AI-ready talent in five high-demand occupations through proven apprenticeship standards designed by Google — without building an apprenticeship program from scratch.
The skills are changing. Your talent strategy should too.
Employers are competing for the same shortlist of people with scarce, in-demand skills — while AI is simultaneously changing what those jobs require. The role you hire for today will not be the role you manage in three years.
There is another option: identify high-potential people and systematically develop the capabilities the business actually needs.
Build scarce skills
Develop employees around the capabilities your organization actually needs.
Reduce hiring risk
Give entry-level talent a structured path to proficiency rather than simply hiring and hoping development happens.
Create a repeatable talent pipeline
Turn one-off entry-level hiring into a scalable workforce development strategy.
Reach overlooked talent
Access candidates from different educational, professional and life paths instead of competing for the same experienced talent pool.
You don't have to invent the training model.
Google already did.
These aren't generic entry-level training programs. The pathways use Registered Apprenticeship standards developed by Google — structured training, occupational competencies, assessments, manager involvement, durable skills and AI learning — which GoSprout adopted into its own nationally registered apprenticeship program.
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Participating employers can access Google Career Certificates and Google AI courses for their apprentices at no cost.
Google developed the apprenticeship standards and training approach. GoSprout adopted those standards into its Registered Apprenticeship program and provides the sponsorship and infrastructure. Google does not operate, certify or endorse an individual employer's apprenticeship.
These aren't yesterday's entry-level jobs.
AI is changing the work. The training changes with it.
Apprentices aren't learning a traditional version of these occupations. They develop occupational capability alongside responsible AI skills and learning designed for an AI-enabled workplace.
Learn the role. Learn to work with AI. Learn to adapt as the role changes.
Why not just hire entry-level?
You can. The difference is what happens next.
A traditional entry-level hire gives you a person.
Registered Apprenticeship gives that person a structured development pathway — defined competencies, related instruction, assessment and manager involvement.
Apprenticeship doesn't replace entry-level hiring. It makes entry-level hiring more intentional.
Great talent doesn't follow one path.
An apprentice might be a recent graduate, a career changer, a community college student, a credential holder who needs real-world experience, a self-taught learner — or someone whose potential isn't obvious from a traditional résumé.
Hire for potential.
Develop for proficiency.
You're not starting an apprenticeship program.
You're hiring an apprentice.
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Easy to adopt doesn't mean hands-off.
A high-quality apprenticeship requires an engaged employer. We've removed much of the complexity that normally keeps companies from getting started.
Develop an employee who can do the job.
Apprenticeship isn't a workforce program.
It's a talent strategy.
The goal isn't to create apprentices. It's to create employees you want to keep.
Become an early Apprenticeships Unlocked employer.
GoSprout is working with an initial group of employers interested in building technology talent through these Google-designed apprenticeship pathways.
Through Apprenticeships Unlocked, participating employers can receive apprenticeship implementation support and access to GoSprout's technology without upfront program costs.
"We're looking for employers who are serious about developing talent — not simply filling an opening."
Schedule an Introductory CallFrequently asked questions
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Stop competing for tomorrow's workforce.
Start building it.
Explore how your organization can use Google-designed Registered Apprenticeship pathways to develop AI-ready talent — without building the program infrastructure from scratch. Pick a time below.
Let's talk about the talent you need to build.
Schedule a short introductory conversation. We'll learn about your workforce needs, walk you through the Google-designed apprenticeship pathways, and explore whether Apprenticeships Unlocked is a fit for your organization.
